According to recent research figures, up to 97% of online shoppers use the internet to shop locally. However, many businesses that have both websites and bricks-and-mortar operations run the two separately. This means they miss out on potential revenue growth and miss business from local consumers. SEO agency, SEO Junkies, have a few tips to help businesses tap into their local market.

Why Is Local Search Important For Business?

It has been estimated that a sizable chunk of online consumers are turning to local business listings, rather than utilising paid search results. In fact, it has been found that 61% of online searchers found local search results the most relevant, with 58% considering them most trust worthy. Only 10% of searchers found that paid search results were relevant or useful.

As a result of this, local search results are being displayed above organic search listings in Google. The local search results will often feature photos, maps and other items that prove useful to online consumers. It is therefore very important for businesses to tap into this, submitting store or business locations to be found by users on major search engines. Missing these locations out will reduce the amount of people visiting physical locales.

How Can Local Search Be Improved For Existing Websites?

There are a number of steps businesses can undertake to ensure they’re making the most of local searches.

1.Identify Local Market Opportunities – If a business is unsure of what local consumers are after, then it will be very hard for them to get onto page one of the search engines. Businesses must note where they trade, and research the 5 most used keywords or topics for their business. It is then best to estimate local monthly searches for these keywords and determine the average order value related to those words. Understanding the needs of your local market is something SEO agencies highly recommend.

2.Optimise Business Listings – SEO agency, SEO Junkies, recommend businesses optimise their listings for as much clarity and detail as possible. All data delivered to searchers should be as informative as possible by displaying items such as payments accepted, directions and/or local offers etc. This will increase the user experience and make them more likely to find a local branch. Keeping data consistent over different platforms (i.e. smart phones, desktops or tablet) is also crucial for credibility.

3.Publish and Optimise Store Locations – Making sure location data is kept up to date with internet information services, or internet yellow pages, is also of crucial importance. These services will want to know of any store location changes, any offers, as well as new store info, business hours and other important elements. Essentially, keeping these services up to date will help increase footfall in physical locations.

SEO Junkies Can Help Improve Local Search Results

SEO Junkies are a leading SEO agency based in Wokingham, Berkshire. With over 15 years of experience and a wealth of knowledge and expertise at their disposal, their team of consultants can help improve local search results for your business and achieve better SEO rankings.

For more information on their services, visit their website at www.seojunkies.com. Call 0845 373 0595 or email .

Sources: http://searchengineland.com/three-steps-for-crushing-multi-location-local-search-178001

With the exponential growth in the online market, the race among the business companies is getting tougher and tougher. Every one is looking to attract the traffic with their unique features. However, any one will agree that there are certain levels or steps of attraction. Often, something catches your eye at the first sight and you watch it with ardent passion.

The same thing applies to the websites as well. There are sites that are so attractive that you hardly have the ability to avoid them. They will compel you to visit the site. On the other hand, there are sites that look pretty ordinary. Naturally, a person will not visit them anticipating a dull content.

Well, this is the last thing that the owner of the website wants. Certainly, the lack of traffic is synonymous to the death of the website. So, one can clearly see that the web design is a crucial factor as far as the business is concerned.

In fact, success in business relies largely on the impression that you make on the consumer. There are actually, two tiers of impression one that is made at the first time, and the other that you make after the consumer checks out your service. Though the second one is the long lasting, the first one is important to encourage them to check you out.

This is perhaps enough to explain why companies ranging from the small to medium sized businesses are looking for the web designers. No matter whether you are launching a new business, or you have been around for quite a while, having a good designer to decorate your website is a must for success.

However, only an expert designer is not sufficient to give the site the look that it deserves. The owner should play an important role as well. The web designer will tell from his experience the qualities that you need to upgrade the standard of the quality. But the inputs from the business owner would decide the content and exact nature of the website.

Generally, the owner should contribute a lot in the graphics and layout of the site. Well, you may say that the graphic and web designers are creative enough to create the logo and design the page. Of course, they are. But, it is company and you will understand what suits the theme or motive of your company the most.

Well, nothing can separate web designing and hosting. One is interrelated with the other. After designing the page properly, you should give it to the search engine optimizer. Here also, you have to provide key information on your company. The SEO will highlight the unique features that your company offers.

However, if you are looking for affordable web design, vondix media is the ideal solution. They offer web designing, shopping cart, animation, graphics, SEO, web hosting and promotion a complete package for your website. They will also create multiple email accounts, logo and will also edit the text of your content.